The recent Problem Oriented Partnership (POP) Award ceremony, held annually in Blackpool, has announced a new winner. The accolade goes to Fylde, a deprived area in Lancashire that has been using the innovative SelectaDNA product to improve the quality of life in the area. SelectaDNA is a solution that contains a synthetic form of unique DNA that gets painted onto valuable objects. So if stolen goods are recovered, a UV light will show the presence of SelectaDNA, allowing the items to be reunited with their owners.